Websites that convert
Custom-designed marketing sites that load fast, rank, get cited by AI answer engines, and send every lead straight into your CRM.
- Custom design and build
- SEO and AEO built in
- Analytics and CRM-connected forms
Now booking Q4 projectsBook a call
RevOps systems and websites that grow your pipeline
HubGrub designs and builds the CRM, integrations and website behind your revenue: HubSpot, quote-to-cash and high-performance marketing sites.
Deals · New business pipelineSample data
Deals
New business pipeline
Open pipeline
$148,500
Won this quarter
$36,000
This quarterAll ownersSorted by close date
Qualified · 3$46,000
Acme Co.JR
$12,000Intro call2d in stage
Pinecrest Co.MK
$18,0005d in stage
Lumen StudioJR
$16,0001d in stage
Discovery · 3$58,500
Northwind Ltd.AL
$24,500Scope review6d in stage
Cedar HealthMK
$20,0003d in stage
Orbit FreightAL
$14,0008d in stage
Proposal · 2$44,000
Blue Harbor Inc.JR
$26,000Quote sent4d in stage
Riverside GroupMK
$18,0002d in stage
Closed won · 2$36,000
Summit LabsAL
$21,000 Won
Maple & Co.JR
$15,000 Won
Q-1042 · Acme Co.Sample data
- Deal won
- Quote accepted
- Sales order
- Invoice sent
- 5Paid
Quote
Q-1042
Acme Co. · valid 30 days
Implementation · 1 × $12,000$12,000
Integration setup · 1 × $4,800$4,800
Team training · 4 h × $400$1,600
Total$18,400
Sales order
SO-2291
Created from Q-1042 · 2 min ago
CustomerAcme Co.
Payment termsNet 30
Line items3
Amount$18,400
Invoice
INV-7730
Sent to billing@acme.example
IssuedToday
DueIn 30 days
ReminderAutomatic
Amount due$18,400
Quote, order and invoice created from one closed deal, no re-keying between systems.
acme.example · PerformanceSample data
https://acme.example
Acme Co.
ProductPricingCustomersGet started
New: live order tracking
Deliveries your customers
can actually follow
can actually follow
Book a demoSee pricing
Example reportMobile
Lighthouse
98
Performance100
Accessibility100
Best practices100
SEOAI search
96
AEO100
Agent-readyCore Web Vitals
Largest Contentful Paint (LCP)1.2 s
Interaction to Next Paint (INP)72 ms
Cumulative Layout Shift (CLS)0.02
CRM & RevOps
Clean data, a pipeline you can trust and reporting your team actually uses.
Tools we work in every day
- Salesforce
- NetSuite
- DealHub
- Zapier
- QuickBooks
- Google Analytics
Services
What we build
Three kinds of work, one team accountable for how they fit together.
Quote-to-cash & integrations
The path from signed deal to paid invoice, without re-keying. CPQ, CRM-to-ERP sync and custom integrations that fail loudly instead of silently.
- CPQ setup (e.g. DealHub)
- CRM-to-ERP sync (NetSuite and similar)
- Custom API, Power Automate and Azure Functions
CRM & RevOps systems
HubSpot architecture and implementation that matches how you actually sell. Pipelines, lead routing and reporting your team and leadership both trust.
- Pipelines, deal stages and lead routing
- Data cleanup, dedup and governance
- Dashboards leadership actually uses
HubSpot
What we do in each HubSpot hub
Most HubSpot problems cross hubs. We work across the whole platform, not just one corner of it.
Sales Hub
Pipelines and deal stages that match how you sell, lead routing and territories, and forecast dashboards that reps and leaders both use.
Marketing Hub
Lifecycle stages, lead scoring and nurture workflows, with a clean handoff to sales and an SLA so no lead sits untouched.
Data Hub (formerly Operations Hub)
Sync with your ERP and other tools, dedup and property cleanup, and custom-coded workflow actions where the standard ones fall short.
Service Hub
Ticket pipelines, routing and SLA escalations, plus a customer view that shows service history next to open deals.
Commerce Hub
Quotes, products and payments set up so a closed deal becomes an invoice without re-keying, or handed cleanly to your CPQ and ERP.
Content Hub
Marketing sites and landing pages on HubSpot CMS when it's the right fit, built for speed, SEO and easy editing.
Not sure where the problem sits?
Start with a discovery call. We'll look at your CRM, integrations and website together and tell you what's worth fixing first, and what isn't.
AI & automation
Automation that removes manual work
Practical AI in sales and operations workflows, used where the rules are clear and a person still checks the output that matters.
Document parsing
Turn PDFs, purchase orders and forms into structured CRM or ERP records instead of retyping them.
AI inside sales workflows
Summaries, call notes and routine follow-ups drafted inside the tools your reps already use.
Power Automate and Azure Functions
Reliable automations between Microsoft 365, your CRM and your ERP, with logging and alerts.
Human review where it counts
Approval steps on anything that touches customers, pricing or money.
Measured in hours saved
We agree up front what manual work goes away, and check that it did.
Website Care Plans
Your website, looked after every month
Hosting, updates, backups and monitoring handled for you, with time each month for the small changes that otherwise never get done.
Hosting
Fast, secure hosting set up and managed for you.
Updates
Framework, plugin and dependency updates applied and tested.
Backups
Regular backups, and a restore when you need one.
Monitoring
Uptime and error monitoring, so problems get caught before your customers see them.
Monthly edits
Time each month for copy, page and form changes.
Health checks
Periodic Core Web Vitals, SEO and broken-link checks.
FAQs
Questions buyers ask us
Straight answers before you book a call.
How do you price projects?
After a discovery call, we send a fixed-scope quote: what we'll deliver, the timeline and a fixed price. You know the cost before any work starts. Ongoing work, such as Website Care Plans, is a flat monthly fee.
How long does a typical project take?
It depends on scope, and the quote says exactly. As a guide, a CRM cleanup or pipeline rebuild takes 2–6 weeks, and a new marketing website 4–8 weeks.
Should we use HubSpot or Salesforce?
It depends on your team size, sales complexity and who will run the system day to day. HubSpot is usually faster to adopt and easier to maintain without a dedicated admin. Salesforce suits complex, highly customized processes with admin support behind them. We work in both and will tell you which fits, even if the answer is "keep what you have".
Who will we work with day to day?
You work directly with the people who design and build your system. There's no account manager in between and no handoff to someone junior. Decisions are faster, and the team that scoped the work is accountable for it.
What happens if we stop working together?
Everything we build lives in your own accounts and is documented as we go: the data model, workflows, integrations and credentials handover. Another admin or developer can pick it up. You're never locked in.
What's included in a Website Care Plan?
Hosting, updates, backups, uptime monitoring and time for small edits every month, plus periodic performance and SEO checks. It's for teams that want their site kept fast and current without managing it themselves.
What are SEO and AEO, and do we need both?
SEO helps your site rank in search results. AEO (answer engine optimization) helps AI tools like ChatGPT, Perplexity and Google's AI answers understand and cite your content, through structured data, clear FAQ content and files like llms.txt. Every site we build is set up for both.
Are you a HubSpot Solutions Partner?
No. HubGrub is an independent HubSpot and GTM systems specialist based in Ontario, Canada. We are not a HubSpot Solutions Partner.
Where are you based, and who do you work with?
HubGrub is based in Ontario, Canada, working with companies across Canada and the United States. Most clients are B2B teams whose CRM, integrations and website have outgrown the way they were first set up.
What we build with
Next.js and TypeScript on the front end, Node.js and PostgreSQL underneath, tracked in GitHub from the first commit. Verifiable, portable, nothing proprietary standing between you and your own systems.
See how we workLet's look at your revenue engine
Bring the process that slows your team down. We'll show you how to fix it.